With over 10 million monthly visitors, eMAG is the leading online retail platform in the region. The marketplace offers a cross-border selling program that enables international sellers to reach multiple markets from a single account. eMAG provides robust advertising tools to help sellers boost product visibility, along with Fulfillment by eMAG (FBE), which allows businesses to store and ship products using eMAG’s logistics network. The platform is particularly strong in electronics, home appliances, fashion, and auto parts.

eMAG has strict seller performance requirements, including fast shipping times and high customer satisfaction standards. The marketplace requires localized product listings and customer support in Romanian, Bulgarian, and Hungarian. International sellers must also navigate VAT registration and tax compliance for sales in each country. While eMAG offers fulfillment services, logistics for international sellers can be complex without a local warehouse.

eMAG operates in Romania, Bulgaria, and Hungary, with plans for further expansion in Eastern Europe. The platform supports cross-border sellers through its international seller program.